About Big Little Moments & Blackpool Better Start

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Introducing - Big Little Moments!

This year, we're excited to be launching the Big Little Moments campaign! The campaign is part of Blackpool Better Start, a ten-year National Lottery funded programme set up by The National Lottery Community Fund to help families give their babies and very young children the best possible start in life.

The theory behind the campaign builds on the Frameworks Institute's Core Story of Early Child Development research; a set of important scientific insights into early brain and biological development. The insights have been made into themes and metaphors that make the concepts more accessible to everyone.

With the help of a friendly cast of characters, we'll be showcasing 15 important behaviours that make a huge difference to a child's development!

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