Watch The Animations!

Building young brains with the Big Little Moments

We're excited to be launching the Big Little Moments Campaign! The campaign is a part of Blackpool Better Start, a ten-year National Lottery funded programme set up by The National Lottery Community Fund to help families give their babies and very young children the best possible start in life.

With the help of a friendly cast of characters, we'll be showcasing 15 important behaviours that make a huge difference to a child's development and sharing resources to help you make the most of your own Big Little Moments, too!

The Big Little Moments:


 Singing Songs & Rhyming Rhymes Singing with your child helps them learn and grow. Just like a house, a child's brain needs building. When you sing a song together, you're helping them build a strong and healthy brain.

 Answering All Their Questions Children love to ask questions. When you respond, even if you don't know the answers, and start a chat that goes back and forth like a game of ping pong, you're helping them learn and grow.

 Giving Hugs and High Fives A child's brain is just like a house, it takes time and care to build. When a child reaches out for affection, and you give them a hug or hold their hand, you're doing more than being kind, you're helping to build their brain.

 Having Skin-to-Skin Contact With Your New Baby A baby's brain is like a house, it needs building. When you touch your new baby skin to skin, it makes them feel safe and helps them to learn and grow.

 Saying "Well Done" with Stories and Play A child's brain is like a house, it needs building. Part of this is them learning how to behave. When you share play time or stories as a way of saying "Well done", you're building their brain, helping them learn and grow.

 Making Waiting Time, Play Time If you're waiting for a bus, to see the doctor, or in a line, use the time to chat with your child. When they ask you a question, it's like they batting you with a ball. When you respond, you're batting that ball back, just like a game of Ping-Pong. This back and forth helps them learn and grow.

 Turning TV Time Into Talk Time Chatting back and forth with a child, like a game of catch, is good for their brains. When they're watching telly or playing on a phone and you ask questions about what they're watching or playing, it's like you're throwing them a ball. When they respond, it's like they're throwing that ball back. This back and forth helps them learn and grow.